Speech Presentation On Racism In The United States - 1100 Words

Speech Presentation On Racism In The United States (Speech Presentation Sample) Content: Name:University:Professor:Date of submission:In this modern world, people want to believe that racism has been eradicated and is an issue of the past but this is far from the truth. The American society pretends that racism is non-existent and like to believe in the virtue and purity of this country. Author Ta-Nehisi Coates, in Between the World and Me, states that America believes itself exceptional, the greatest and noblest nation to ever exist, a lone champion standing between the white city of democracy and the terrorists and other enemies of civilization CITATION Coa15 \l 1033 (Coates, 2015). Yes, we have come a long way as a country, with an African-American president and the belief that anyone can achieve anything no matter what race they are. This, however, does not imply that racial discrimination is non-existent, many people still focus on differences and not on similarities. Racism is everywhere. It is a belief that a particular race or ethnicity is inferi or or superior to others. In his book, Coates further argues that Americans believe in the reality of race as a defined, indubitable feature of the natural world CITATION Coa15 \l 1033 (Coates, 2015).Racial discrimination is the act of an individual being treated unfairly because of their race, color, religious belief, ethnicity or nationality. The notion that everyone is equal seems not to resonate with people anymore, am here before you to remind and make you understand that racial discrimination is a depraved act. It is experienced across a continuum; it may occur in a passive way by excluding people socially, being apathetic to their views and experiences or actively discriminating against people.It sometimes takes the form of stereotyping different groups in our society by mocking or insulting. It manifests to more serious behaviors and activities that express hate and violencetowards groups who are visibly different as a result of their skin color or physical appearance. For eons, almost everywhere you look you find some form of discrimination and its effects are greater on people that care to prosper, they are placed into situations where their skills might be in question. Being racially discriminated changes someones perception of the world. Significant mental harm to an individual as a result of emotional trauma from discrimination and stereotyping. Other damages, such as loss of job or opportunities, damage to reputation or even worse loss of life. Individuals that discriminate or stereotype usually choose victims on whom to take out their frustration, aggression and project their insecurities.During slavery in the United States, black people were not only considered inferior to white people but regarded as property. During the Philadelphia Convention in 1787, for purposes of taxation and representation, slaves were deemed three-fifths people. Generally, during slavery, blacks were considered intellectually inferior to whites CITATION Agb12 \l 1033 (Agbor-Baiyee, 2012). This notion to some extent persists in modern-day America. Author James Baldwin, in The Fire Next Time, states that I imagine one of the reasons people cling to their hates so stubbornly is because they sense, once hate is gone, they will be forced to deal with pain.Over the decades, we have been witnesses to police brutality in many scenarios. Brutal treatment, unjustified shootings, severe beatings have all contributed to the chronic problem of police brutality in America. Over the past years, police abuse is still one of the most serious human rights violation in the United States. Racial tension is witnessed every day in the media through police force violence against minorities and ongoing discussions on immigration control. Police brutality is a downfall in a community, losing all faith in what the police department represents. Police brutality is becoming a bigger issue.The media outlets highlight the extent of racial discrimination and profiling in pol ice brutality. In the past couple of years, more than six cases of police brutality have sparked the citizens in America. This brutality is a major concern in the country, innocent people have been killed by police officers and the majority of the individuals happen to be minorities. Many people still dont believe that racial bias is parallel to police brutality.Police officers who violate citizens' rights should be held accountable for their actions. Police are faced with many dangerous situations every day; the law grants them power to take citizens rights away and even their lives in certain circumstances. This power comes with accountability; this should be a major concern when officers choose whether to use force or lethal force. The police are meant to protect the community from danger, not bring forth casual brutality and fear. Police should maintain this image and adhere to codes of ethics within the force at all times. Police brutality to resolve issues doesn't set much of an example of dispute resolution between people. Police should get proper training so they can assess every situation with integrity and react accordingly to avoid resorting to unnecessary violence and abuse of power. The important thing is to understand the circumstances when execution of excessive force is necessary and when...

Study On Lavipharm And Computer Financial Modelling Finance Essay - Free Essay Example

Lavipharm S.A was established in 1911 and is today a leading pharmaceuticals company with operations in Greece and major international markets such as the USA and France. The Company is mainly a commercial distributor not only of drugs but also of cosmetics. Lavipharm S.A offers products derived from own research as well as high-level services not only to pharmacists but also to consumers. A pioneer in the area of pharmaceutical technology, Lavipharm S.A develops new dynamic strategies that are flexible in the constantly evolving international environment, but are always in line with its vision. At the same time Lavipharm S.A discusses and reviews new collaborations regarding its reinforcement and expansion not only in the Greek but also in the international scene. The companys strongest elements are its strategic focus on the pharmacy market, it research and development and its international co-operations. In Greece it develops, represents, markets and distributes its own RD products as well as products for third parties. Lavipharms market shares which are mostly therapeutic are: 1st position in antiseptics with a percentage of 52.8% 1st position in drugs for cardiovascular diseases, with a percentage of 46.5% 2nd position in drugs concerning the central nervous system, with a percentage of 36% 4th place in anti-lice products with a percentage of 9.7% The company utilizes an extensive network of agents, medical assistants and professionals promoting pharmaceuticals sales of its own account, as well as for third parties. The pharmaceutical industry in Greece Demand The analysis of the drug demand includes both the description of the factor that determine it, such as demographic and epidemiological characteristics of the population and secondly the approximation of the time path through the sizes of pharmaceutical expenditures. According to the National Statistical Service, in 2006 the Greek population exceeded 11.1 million. Furthermore, in 2007 there were 111.9 thousands of births and 109.9 thousand of deaths.  The average lifespan increases significantly, reaching almost 79.6 years. However, apart from the increase in life expectancy, the  age composition  of  the  population  contributes  more to the  pharmaceutical expenditure. It is clear that half of the population which is still economically active maintains all the others. In 2007 the pharmaceutical expenditure amounted ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬5.4 billion representing the 21.6% of the public expenditure. It is noted that drugs are a small part of health expenditures whilst also a social good as the relative cost is covered by 86.5% from the social security. Pharmaceutical expenditure in Greece is associated with the rise of consumption of drugs as a result of socio-economic and financial factors. Specifically, the ageing population and new discoveries of science are factors that lead to an increase in the consumption of drugs. 2010  was  undoubtedly  one  of  the most challenging periods in recent years, with major changes at all level of the national economy. Specifically, the Greek drug market suffered a lot of disruptions since the beginning of the year which significantly affected sales at pharmaceutical companies. Change s in drug prices were successively held in early June and September prompted a decrease in reserves and resulted in a significant drop in sales, slowing the activity level and influencing margins in the industry. Supply In 2007, there were 150 pharmaceutical wholesales and drugs cooperatives. These numbers rank Greece in the 3rd position in Europe, as there were only 9 in France and 16 in Germany. Moreover, relatively to the population, Greece has got the greatest number of pharmacies among other countries of Europe (94.2 pharmacies per 100.000 citizens). During 2009, the total amount of sales was ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬5.5 billion, the 72.5% of which has been sales to wholesalers and pharmacies, while the rest were drained to hospitals. Moreover, both the productivity and investments in the sector as well as the number of employees rose. Exports The Greek pharmaceutical sector has become much more extraverted in recent years than it did in the past. Companie s export in about 60 countries all over the world and in almost all EU countries. Furthermore, Greek companies have been modernized, with a significant acceptance by other countries as to the quality of the drugs they produce, constantly opening to markets. Porters five forces analysis Fig.1: Porter, M., (1980), Competitive Strategy, Free Press, New York. Bargaining power of suppliers Lavipharm depends upon organic chemicals suppliers. The chemical industry is very competitive and fragmented. The chemicals used in the company are largely a commodity. The suppliers have very low bargaining power and Lavipharm can switch from them without incurring a very high cost. However, what can happen is that the supplier can go for forward integration to become a pharmaceutical company Bargaining power of customers Customers of the companies that constitute the industry are mainly pharmacies and wholesalers. Their bargaining power is limited, as the profit margin is institutio nally limited. It is claimed that only the big companies of the industry have some bargaining power, which is relevant to the amount of products they trade. This, give them flexibility and an ability of negotiation as for the trading conditions. Threat of new entrants The pharmaceutical industry is governed by a specific institutional framework which creates strong obstacles in new entries. Moreover, new entered competitors have to deal with a significant amount of required capital and the creation of a sufficient promotion network. In the pharmaceutical industry, a new entrant may be faced with various hurdles erected by established businesses, such as: Economies of scale manufacturing, RD, marketing, sales, distribution product differentiation established products, brands and relationships capital requirements and financial resources access to distribution channels: preferred arrangements regulatory policy: patents, regulatory standards switching costs e mployee retraining, new equipment, technical assistance The number of companies is already significant, as there are also international instances apart from the Greek once, and covers the needs of the market. Threat of substitute products There are no substitute products for medicine. This is one of the great advantages of the industry. Whatever happens, demand for pharmaceutical products continues and the industry thrives. One of the key reasons for high competitiveness in the industry is that as an ongoing concern the pharmaceutical industry seems to have an infinite future. Competitive rivalry within an industry The total pharmaceutical industry is characterized by a strong competition because of the large number of companies. Strong strategic movements are used from the side of the industrys companies, through of which they try to create expanded partnerships with collaborations and mergers. They move to acquisitions and establish subsidiaries in order to cope with competition. The larger companies of the industry make investments so as to replenish the mechanical equipment they owe and continuously invest on research and development of new products. In the table shown above, 20 of the largest companies with international presence are classified in accordance to the amount of sales they achieved in 2008. Table 1: The 20 largest international pharmaceutical companies, ranked according to the amount of global sales in prescribed medicine, (2009), IMS Health According to an ICAP research which was held in 2008 the three Greek leaders of the industry are: Genesis Pharma: the first purely Greek company. In 2008 its sales reached ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬220 million and its profits ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬31 million. Elpen: After an increase of 15% its companys turnover approached ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬121 million in 2008. Accordingly, net income increased by 27.3% and reached ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€š  ¬11.4 million. Demo: Demo was established 42 years ago. During 2007 and 2008 it investment activities reached ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬40 million. Its turnover was ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬90 million while it had a profit of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬696.000. SWOT Analysis Strengths Weaknesses Products with popular trademarks Organised distribution channels Market experience There are no subsidiaries for drugs, as it is an irreplaceable good Increased demand for drugs as a matter of the increased life expectancy Innovative drug solutions by its international holdings In Greece there is a significant delay on the payments from the side of the public sector (up to 12 months) Difficult to take the licence of authorization for new products The industry of pharmaceuticals is rigid Not a good financial position Opportunities Threats Development of organic and homeopathic medicine Use e-commerce as a new distribution channel for the sector of cosmetics Participation in research processes Enhance of the export activities Changing way of pricing policies of drugs Increased amounts of counterfeit medicine Strong competition from international companies By law, the amount of money which could be used for promotion can be limited Low margins, as in Greece the prices of drugs are regulated by the governmentFig 2: SWOT Analysis Strengths Weaknesses Alternative strategies for Lavipharm S.A Products with popular trademarks Organised distribution channels Market experience There are no subsidiaries for drugs, as it is an irreplaceable good Increased demand for drugs as a matter of the increased life expectancy Innovative drug solutions by its international holdings In Greece there is a significant delay on the payments from the side of the public sector (up to 12 months) Difficult to take the licence of authorization for new products The industry of pharmaceuticals is rigid Not a good financial position Opportunities S O Strategies W O Strategies Development of organic and homeopathic medicine Use e-commerce as a new distribution channel for the sector of cosmetics Participation in research processes Enhance of the export activities S2, S3, S5 O4 : Expand abroad and meet the demand S3, O1: Focus on organic and homeopathic medicine and occupy new market shares W4 O2, O4: Use e-commerce to increase sales and decrease administrative expenses Threats S T Strategies Changing way of pricing policies of drugs Increased amounts of counterfeit medicine Strong competition from international companies By law, the amount of money which could be used for promotion can be limited Low margins, as in Greece the prices of drugs are regulated by the government S2, S3 O3 : Decrease threats from competition by taking advantage of the market Fig 3: SWOT Matrix Analysis Strengths One of the main points of industry is the nature of the products and the market they appeal. Drugs are an irreplaceable good with a continuously increased demand. Greek pharmaceutical industries have developed promotion networks as well as a successful growth in research and development of new products. Moreover, during the last decade Greek companies achieved increased exports of their products in almost EU countries as well as to other countries all over the world. Weaknesses The weakest point that the industry faces is the institutionally controlled p rofit. Furthermore, the public health funds significantly delay their accruals to the companies, usually for about 12 months. This factor in accordance to the limited funding from the side of the banks threatens the operating capital of the companies. Also, it is time and money consuming for a company which has developed a new product to take the licence needed in order to have the acceptance to place this product on market. Opportunities Actions of researching and developing new types of products, as for example homeopathic and biological medicine, as well as the enhancement of their brand names refreshes the demand for products and as a matter of fact commerce. Moreover, e-commerce can play a vital role for the industry and enhance not only their recognition from the market but also decrease the amount of operational costs. Threats A serious threat for the industry is the expansion of foreign companies in the Greek market. Thereby, the share of the market that its comp any is addressed is getting smaller and competition increases. What is of equal importance is the fact that over the last years a serious amount of counterfeit medicine have been detected and sometimes confiscated at their attempt to enter European borders. Scenarios Scenario 1: Stability In this scenario it is assumed that the company will continue to operate like it did during the last year.  Scenario 1 Sales Growth Rate 0.24% Cost of Goods/Sales 74.59% Administrative Expenses/Sales 36.87% Fixed assets growth 3.73% Table 2: Stability scenario The sales growth rate is 0.24%. Even though the percentage is very low, it could be claimed that mainly because of the global financial crisis, it presents reality. As a matter of fact, the company is going to continue its businesses by producing, promoting and selling the same products. All ratios are considered to remain stable. ROA as well as ROE are slightly increasing during the forecasting years even though they are still negative. The net present value of the company is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬99,974,275.01 and its value of shares is ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬1.14. What is disappointing in this scenario is that net earnings are increasingly negative over the forecasted period. Scenario 2: Maturity In this scenario it is assumed that the company will continue its operations and gradually mature.  Scenario 2 Sales Growth Rate 3.73% Cost of Goods/Sales 74.59% Administrative Expenses/Sales 36.87% Fixed assets growth 3.73% Table 3: Maturity scenario It is assumed that the sales growth rate will be 3.73%. In fact, this a rather optimistic scenario as the financial crisis has affected the pharmaceutical sector as well. The company is going to operate in the average of the last five years and gradually enter the maturity phase, by selling apart from the already existing products some new developed ones. All the other ratios will remain stable. It could be claimed that the increase on sales could be a result of developing new lines for the company products, as for example biological and homeopathic. The examination of this scenario shows that this could be a very good perspective for the viability of the company. Net present value of the company significantly increases (ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 192,254,228.74) and the value of its shares reaches ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬2.98. It is proposed that the company should re-organize its operations, handling expenses in a differe nt, more efficient way. Scenario 3: Harsh competition In this scenario it is assumed that the company will face harsh competition.  Scenario 3 Sales Growth Rate 2.50% Cost of Goods/Sales 74.59% Administrative Expenses/Sales 28.00% Fixed assets growth 3.73% Table 4: Harsh competition scenario Despite the good position that the company has achieved to gain, there is always the threat of displacement by other competitors, not only new but existing as well. It is a common phenomenon especially nowadays because of the financial crisis, having companies merged and conquers very good market positions with significant power. The sales growth rate of the company s considered to be less than the previous examined years. If Lavipharm S.A has to deal with such a case in the future it should make efforts to decrease its expenses. Net present value continues to be positive and equal to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬69,211,229.95 and it value of shares ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬0.53. Scenario 4: Enter new markets In this scenario it is assumed that the company will expand in new markets apart from those in which it already does.  Scenario 4 Sales Growth Rate 6.50% Cost of Goods/Sales 74.59% Administrative Expenses/Sales 36.87% Fixed assets growth 8.00% Table 5: Enter new markets scenario Lavipharm S.A has embarked in an international course since 1984. France was its first international attempt which was followed by USA and Cyprus. Balkan countries are a very attractive destination for the majority of the Greek companies. This scenario requires an increase in fixed assets as the company is going to need buildings and this is the reason why fixed assets growth is almost doubled. It is also estimated that sales growth rate will increase by 6.50% considering the demand in the new entered country. If this scenario happens, then the NPV of the company will become ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬985,454,204.64 and its value of shares is expected to be ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬18.82. Even though the companys cash flows are expected to significantly fall and remain negative. Conclusions As it is presented in the scenarios analyzed above, net present value of the company will remain positive, but its cash flows are in all cases expected to be negative. This is a very crucial observation, important for the viability of Lavipharm. The market experience and its presence, not only in the Greek market but the US and Cyprus as well, cannot change the already bad financial position of the company. At this current time, Lavipharm should be well prepared and ready to handle any situation which may lead to unpleasant and risky for it situation. Its capital should be efficiently and effectively managed.

Why Spanish Isnt Easier to Learn Than French

Ways Of Men And Women - 1131 Words

12.) Ways that men and women differ in how they cope with stress is that men are more likely to fight or leave, while women seek social support. Men will become focused, while women tend to become emotional and overwhelmed. 13.) People from different cultures may differ in their cognitive appraisals of stress because it indicates an individual s ethnic background is associated with what that person appraises as stressful. 14.) Hardiness is a characteristic that distinguishes stress-resistant people from those who are more susceptible to it s harmful effects. It refers to a bunch of characteristics, than just one. 15.) Hardy people differ from others by three respects. The first one is commitment (rather than alienation) and this is†¦show more content†¦There more likely than pessimists to seek social support and they re more likely to emphasize the positive in their appraisals of stressful events. Pessimists are more likely to deal with stress by giving up or engaging in denial. On the other hand, optimists are better at coping with the distress associated with everything from menopause to heart surgery. 17.) There are three general options for coping with stress. The first general option for coping is to change environments. This is where we might choose to move to another city, change jobs, separate from our spouse, and etc. The second general option for coping is to change the environment. This is where we can often work to improve the situation that is causing us so much stress. The third general option for coping is to change me (improve my coping skills). This is where it s important to remember that it s not really the event that causes stress, but it s our reaction to it; our attitude. 18.) Self-talk affects the perceptions of stress because most of our stress is unnecessary and it really comes from faulty conclusions we have made about the world. It s really our interpretations like what we say to ourselves about our experiences, that will create the emotions of anxiety, anger, and depression. 19.) Rational and irrational beliefs differ because rational are the beliefs that result in appropriate emotions and behaviors. Appropriate emotions and emotions are those that are more

A New Progressive Movement And Naji Essay - 1622 Words

The lives of Abu Ali al-Kilawi and Naji were drastically changed by the rapid modernization of Syria for Ali and Iraq for Naji. Abu and Naji’s lives changed in unique ways of one another, considering the different ways the two states modernized, the influences of the country occupying them and the social and economic statuses of the men within those states. In order to understand the ways in which Abu and Naji’s lives changed it is necessary to analyze the way in which the community evolved during the time of modernization, the specific role the two individuals held within the community before the development, and finally connect these two ideas and interpret how the individuals’ lives were subsequently affected by modernization. Abu loses his status and role to play in society to a new progressive movement and Naji faces discrimination based on his Jewish faith because of the spreading anti-semitic ideology. First, understanding the way in which the community in Syria was set up and how it worked during the time of modernization is essential. At the beginning of modernizing Syria, was a failed revolution against the French military. This failure morphed popular opinion on how to progress forward as a nation. Rather than attempting to dispel the French from Syria, Syrians decided it was their only option to work side by side with the French through diplomacy. This new found group built strictly on forming diplomatic relationships with the French government became called

Impact Of Unmet Expectations On Employee Attitudes Coursework

Essays on Impact Of Unmet Expectations On Employee Attitudes Coursework Impact of unmet expectations on employee attitudes Impact of unmet expectations on employee attitudes Cassandra is assistant manager in Walden sports. She has several unmet expectations that had been mentioned during her job interview but have not been met in the course of her four months in the company. She had been told that the employees forms part of the Walden family in their relations. She interpreted this as great teamwork and high levels of communication between the employees. However, the work relation in the company is quite fractured. The newly established travel agency has created a war between the traditional retail employees and the travel experience folks. There is also lots of work in the management section creating high level of confusion and competition. In addition, the employee indicates that she is not sure of who to go to whenever the overlap and overwork issues become problematic. These unmet expectations could affect her job performance since her level of mot ivation might decrease. She might also feel inferior considering that even the top officials are unwilling to collaborate with other employees, her included. The realistic job preview could have helped change the employee’s expectations. She could have been told the true characteristics of the job both positive and negative and she could know what to expect before even joining the organization (Laureate, 2014). She could have the true picture of the war between the employees, the overwork and the unavailability of individuals to talk to incase of problems in addition to other benefits of the organization. This could result into Cassandra and the other employees to have the true picture of the working condition of the organization.ReferencesLaureate Education, Inc. (2012). Antecedents of job attitudes. Baltimore, MD: Author.

Essay on Malaysian Market

Question: Write an essay on "Malaysian Market". Answer: Place: The distribution of Breeze in Malaysia is intensive in nature. This indicates that the product is distributed and made available in a large number of stores in order to cover and dominate the market. This is also done to enhance Breezes image as a premium detergent brand in the minds of its customers and get substantial support from their retailers. When a product is offered in a huge number of stores, the customers have the privilege to get the product whenever and wherever they want it (Sharma 2013). Intensive distribution of Breeze will reduce the time spent by the customers in looking for the stores, and also ensures convenience in purchasing so that they are able to avail the services related to the product. As the product intensity increases for Breeze, the consumers will perceive more value for the product as more place and time utility is created. The increased value further leads to better customer satisfaction, brand loyalty, and brand equity. It should be noted that positive brand associations are directly related to the customer's satisfaction with the product, which, in this case, can be done through effective distribution strategy of breeze (Kellner et al. 2013). Breeze by Unilever has its marketing channels widely distributed around Malaysia. Retailing of the product is done efficiently, and Breeze is easily available in all the departmental stores, supermarkets and chain stores all over Malaysia. The shelf space allocated ton a product enhances its display values, visibility and gives its a different identity among the rest of the products kept in a store. Allocating enough shelf space to Breeze detergents is one major component of Unilevers distribution strategy for Breeze. It is a proved fact, which has been researched over the years that shelf displays increase the sales of a branded product within a store. If a product is under-allocated or improperly placed in a store, it could ruin the products future. Therefore, it is imperative for the company to strategically place its products in stores (Abbas et al.2015). Unilever pays a significant amount to stores to get premium shelf space in their stores. The primary goal with respect to this is to increase the sales of their product and earn more profit. Unilever spends nearly 20% to 30% of its promotion budget of Breeze in allocating attractive shelf spaces for breeze. Figure 1: Retail Marketing Strategy Figure 2: Distribution model Promotion A successful product will fall flat if it is not communicated to the target market. A company has to indulge in promotional activities if it wants its customers to buy the product and hence, generate profits. Apart from the conventional methods of promotion, which includes personal selling and direct marketing, the company makes huge investments in advertising as well as public relations to promote its detergent brand, Breeze. Unilever Breeze reaps full advantage of this new medium of promotion by investing time and money for the promotion of its products through the social media. Breezes presence on the social media sites like Facebook, Instagram and Twitter are very strong, and its social media team makes sure that they regularly interact with its customers (Hollebeek et al. 2014). This enables them to get first-hand feedbacks from the consumers and gives them the opportunity to rectify any grievances that the customers have towards the product. Breeze launches innovative ads on Youtube and Facebook that have gone viral throughout Malaysia. The promotional team comes up with attractive contests, which entices the consumer to participate to win exciting prices. At breeze, it is believed that stains are good for children. Keeping a perspective like this, they indulge in a number of activities dedicated only to the kids. Apart from the conventional advertising, they invest their budget in carrying out promotional activities that is targeted at kids and their mothers. Their campaign is built around enhancing the social skills of kids and boosting their self-confidence. Unilever also n though practices price promotions like discounts and direct reduction in price (Colicev et al. 2016). This is done to activate the sales of its products. Even though the profit margin is lowered per unit of the product, the profit is increased owing to additional sales. Free trails and Samples of Breeze detergent is offered to the new customers to entice them to use the product (Hollebeek et al. 2014). This is the most effective promotional technique adopted by the brand because this is a proven method of generating trials among the customers. Offering gifts to its customers is also a promotional technique embraced by Unilever. The gifts are linked to the brand entity of breeze and are a successful method of enhancing brand loyalty among the customers. References: Abbas, A., Imam, A. and Alvi, A.K., 2015. EFFECT OF SHELF SPACE OPTIMIZATION ON CONSUMER DECISION MAKING. Science International, 27(1). Colicev, A., OConnor, P. and Vinzi, V.E., 2016. Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value. Service Science, 8(2), pp.152-168. Hollebeek, L.D., Glynn, M.S. and Brodie, R.J., 2014. Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), pp.149-165. Kellner, F., Otto, A. and Busch, A., 2013. Understanding the robustness of optimal FMCG distribution networks. Logistics Research, 6(4), pp.173-185. Sharma, N., 2013. Marketing strategy on different stages PLC and its marketing implications on FMCG products. International Journal of Marketing, Financial Services Management Research, 2(3), pp.121-136. Valenzuela, A., Raghubir, P. and Mitakakis, C., 2013. Shelf space schemas: Myth or reality?. Journal of Business Research, 66(7), pp.881-888.