Why Spanish Isnt Easier to Learn Than French

Ways Of Men And Women - 1131 Words

12.) Ways that men and women differ in how they cope with stress is that men are more likely to fight or leave, while women seek social support. Men will become focused, while women tend to become emotional and overwhelmed. 13.) People from different cultures may differ in their cognitive appraisals of stress because it indicates an individual s ethnic background is associated with what that person appraises as stressful. 14.) Hardiness is a characteristic that distinguishes stress-resistant people from those who are more susceptible to it s harmful effects. It refers to a bunch of characteristics, than just one. 15.) Hardy people differ from others by three respects. The first one is commitment (rather than alienation) and this is†¦show more content†¦There more likely than pessimists to seek social support and they re more likely to emphasize the positive in their appraisals of stressful events. Pessimists are more likely to deal with stress by giving up or engaging in denial. On the other hand, optimists are better at coping with the distress associated with everything from menopause to heart surgery. 17.) There are three general options for coping with stress. The first general option for coping is to change environments. This is where we might choose to move to another city, change jobs, separate from our spouse, and etc. The second general option for coping is to change the environment. This is where we can often work to improve the situation that is causing us so much stress. The third general option for coping is to change me (improve my coping skills). This is where it s important to remember that it s not really the event that causes stress, but it s our reaction to it; our attitude. 18.) Self-talk affects the perceptions of stress because most of our stress is unnecessary and it really comes from faulty conclusions we have made about the world. It s really our interpretations like what we say to ourselves about our experiences, that will create the emotions of anxiety, anger, and depression. 19.) Rational and irrational beliefs differ because rational are the beliefs that result in appropriate emotions and behaviors. Appropriate emotions and emotions are those that are more

A New Progressive Movement And Naji Essay - 1622 Words

The lives of Abu Ali al-Kilawi and Naji were drastically changed by the rapid modernization of Syria for Ali and Iraq for Naji. Abu and Naji’s lives changed in unique ways of one another, considering the different ways the two states modernized, the influences of the country occupying them and the social and economic statuses of the men within those states. In order to understand the ways in which Abu and Naji’s lives changed it is necessary to analyze the way in which the community evolved during the time of modernization, the specific role the two individuals held within the community before the development, and finally connect these two ideas and interpret how the individuals’ lives were subsequently affected by modernization. Abu loses his status and role to play in society to a new progressive movement and Naji faces discrimination based on his Jewish faith because of the spreading anti-semitic ideology. First, understanding the way in which the community in Syria was set up and how it worked during the time of modernization is essential. At the beginning of modernizing Syria, was a failed revolution against the French military. This failure morphed popular opinion on how to progress forward as a nation. Rather than attempting to dispel the French from Syria, Syrians decided it was their only option to work side by side with the French through diplomacy. This new found group built strictly on forming diplomatic relationships with the French government became called

Impact Of Unmet Expectations On Employee Attitudes Coursework

Essays on Impact Of Unmet Expectations On Employee Attitudes Coursework Impact of unmet expectations on employee attitudes Impact of unmet expectations on employee attitudes Cassandra is assistant manager in Walden sports. She has several unmet expectations that had been mentioned during her job interview but have not been met in the course of her four months in the company. She had been told that the employees forms part of the Walden family in their relations. She interpreted this as great teamwork and high levels of communication between the employees. However, the work relation in the company is quite fractured. The newly established travel agency has created a war between the traditional retail employees and the travel experience folks. There is also lots of work in the management section creating high level of confusion and competition. In addition, the employee indicates that she is not sure of who to go to whenever the overlap and overwork issues become problematic. These unmet expectations could affect her job performance since her level of mot ivation might decrease. She might also feel inferior considering that even the top officials are unwilling to collaborate with other employees, her included. The realistic job preview could have helped change the employee’s expectations. She could have been told the true characteristics of the job both positive and negative and she could know what to expect before even joining the organization (Laureate, 2014). She could have the true picture of the war between the employees, the overwork and the unavailability of individuals to talk to incase of problems in addition to other benefits of the organization. This could result into Cassandra and the other employees to have the true picture of the working condition of the organization.ReferencesLaureate Education, Inc. (2012). Antecedents of job attitudes. Baltimore, MD: Author.

Essay on Malaysian Market

Question: Write an essay on "Malaysian Market". Answer: Place: The distribution of Breeze in Malaysia is intensive in nature. This indicates that the product is distributed and made available in a large number of stores in order to cover and dominate the market. This is also done to enhance Breezes image as a premium detergent brand in the minds of its customers and get substantial support from their retailers. When a product is offered in a huge number of stores, the customers have the privilege to get the product whenever and wherever they want it (Sharma 2013). Intensive distribution of Breeze will reduce the time spent by the customers in looking for the stores, and also ensures convenience in purchasing so that they are able to avail the services related to the product. As the product intensity increases for Breeze, the consumers will perceive more value for the product as more place and time utility is created. The increased value further leads to better customer satisfaction, brand loyalty, and brand equity. It should be noted that positive brand associations are directly related to the customer's satisfaction with the product, which, in this case, can be done through effective distribution strategy of breeze (Kellner et al. 2013). Breeze by Unilever has its marketing channels widely distributed around Malaysia. Retailing of the product is done efficiently, and Breeze is easily available in all the departmental stores, supermarkets and chain stores all over Malaysia. The shelf space allocated ton a product enhances its display values, visibility and gives its a different identity among the rest of the products kept in a store. Allocating enough shelf space to Breeze detergents is one major component of Unilevers distribution strategy for Breeze. It is a proved fact, which has been researched over the years that shelf displays increase the sales of a branded product within a store. If a product is under-allocated or improperly placed in a store, it could ruin the products future. Therefore, it is imperative for the company to strategically place its products in stores (Abbas et al.2015). Unilever pays a significant amount to stores to get premium shelf space in their stores. The primary goal with respect to this is to increase the sales of their product and earn more profit. Unilever spends nearly 20% to 30% of its promotion budget of Breeze in allocating attractive shelf spaces for breeze. Figure 1: Retail Marketing Strategy Figure 2: Distribution model Promotion A successful product will fall flat if it is not communicated to the target market. A company has to indulge in promotional activities if it wants its customers to buy the product and hence, generate profits. Apart from the conventional methods of promotion, which includes personal selling and direct marketing, the company makes huge investments in advertising as well as public relations to promote its detergent brand, Breeze. Unilever Breeze reaps full advantage of this new medium of promotion by investing time and money for the promotion of its products through the social media. Breezes presence on the social media sites like Facebook, Instagram and Twitter are very strong, and its social media team makes sure that they regularly interact with its customers (Hollebeek et al. 2014). This enables them to get first-hand feedbacks from the consumers and gives them the opportunity to rectify any grievances that the customers have towards the product. Breeze launches innovative ads on Youtube and Facebook that have gone viral throughout Malaysia. The promotional team comes up with attractive contests, which entices the consumer to participate to win exciting prices. At breeze, it is believed that stains are good for children. Keeping a perspective like this, they indulge in a number of activities dedicated only to the kids. Apart from the conventional advertising, they invest their budget in carrying out promotional activities that is targeted at kids and their mothers. Their campaign is built around enhancing the social skills of kids and boosting their self-confidence. Unilever also n though practices price promotions like discounts and direct reduction in price (Colicev et al. 2016). This is done to activate the sales of its products. Even though the profit margin is lowered per unit of the product, the profit is increased owing to additional sales. Free trails and Samples of Breeze detergent is offered to the new customers to entice them to use the product (Hollebeek et al. 2014). This is the most effective promotional technique adopted by the brand because this is a proven method of generating trials among the customers. Offering gifts to its customers is also a promotional technique embraced by Unilever. The gifts are linked to the brand entity of breeze and are a successful method of enhancing brand loyalty among the customers. References: Abbas, A., Imam, A. and Alvi, A.K., 2015. EFFECT OF SHELF SPACE OPTIMIZATION ON CONSUMER DECISION MAKING. Science International, 27(1). Colicev, A., OConnor, P. and Vinzi, V.E., 2016. Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value. Service Science, 8(2), pp.152-168. Hollebeek, L.D., Glynn, M.S. and Brodie, R.J., 2014. Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), pp.149-165. Kellner, F., Otto, A. and Busch, A., 2013. Understanding the robustness of optimal FMCG distribution networks. Logistics Research, 6(4), pp.173-185. Sharma, N., 2013. Marketing strategy on different stages PLC and its marketing implications on FMCG products. International Journal of Marketing, Financial Services Management Research, 2(3), pp.121-136. Valenzuela, A., Raghubir, P. and Mitakakis, C., 2013. Shelf space schemas: Myth or reality?. Journal of Business Research, 66(7), pp.881-888.

Promote Hemorrhoids Medication and Issue Pharmaceutical Company

Question: Discuss about the Hemorrhoids Medication Pharmaceutical Company. Answer: Advertising campaign Objectives The pharmaceutical company is launching their new product in the market and to promote that product the advertising campaign was introduced. Advertisement helps the company to influence the customers for buying their products. The advertisement also enhances the perceived value of the products and this process allows the products to stay in the mind of the customers. Advertising also helps the company to increase their market share and growth. Objectives To build the strong brand image To promote the product Hemorrhoids medication To influence the buying decision of the customers To enhance the perceived value of the products To keep the product in the mind of the customers To accelerate market share and growth of the company Communication Process Communication is the two-way process and it is very important for the promotion of the products. Communication needs the appropriate language and also non-verbal communication process (Toebes et al., 2013). Verbal communication process will allow the people to understand the message of the product and non-verbal communication will allow the people to get the impact of the visualization. For the better communication process to create awareness and persuade the customers to buy the products the process of Verbal and non-verbal communication is required. The communication should be done in a way that customers get an easily accessible to it and also it should give a direct message to the customers. Verbal and non-verbal communication process to be used in the communication for the promotion of the product has to be noticeable. It also has to be accessible for the customers and the message should reach directly to the customers. The feedback from the customers is also the process of comm unication. Target Audience Hemorrhoids are a kind of disease that mainly occurs in the old aged people but some cases have been seen where this disease occur in the much younger people (Farmer et al., 2015). So the target audiences of the company for their products are the people of all age group but mostly they target the old aged people. The people of the age group 55 years and above are the main target audience of the company. As Hemorrhoids can happen to anyone, therefore, their second most important target audience is the entire people of all age group. The company targets the patients who are suffering from the rectal bleeding because this is the first and the most important symptoms for Hemorrhoids disease. The company also targets the family members of the patients for their products. They also target the patients who are suffering from the rectal bleeding. Creating Awareness about the product Hemorrhoids are the disease that is caused due to the rectal bleeding and to control that the medication is the most important and the patients need to get the medication at the very fast stage (Shadel et al., 2013). If this is not stopped at the first stage then it can cause rectal cancer also. The products that are launched by the company will help the patient to fight with this disease at the very first stage. The product will help the patients to control their rectal bleeding. The product will help to control the emotional stress of the patients. The product also increases the good toilet habit in the patients. This product is highly recommended for the pregnant women as it is seen that most of the Women have hemorrhoids at the time of pregnancy. So for the pregnant women, this medication product is recommended but they should get the approval from their doctors. Factors for selecting media vehicle for Advertisement The factors for selecting the media vehicle for the advertisement of the products are the company objectives, target audiences, policy and the approach of the company (Furnham, and Goh, 2014). The past advertisement experience of the company and the types of buyers for the products of the company. Another factor for selecting the media vehicles for the advertisement is the types of message that will be conducted by the advertisement of the products. The factors are as follow: The objectives of the organization Target audience of the company for the product Companys advertising approach and the policy The types of buyer of the products Companys past experience for the advertising Type of message the advertisement will provide to the customers Types of Advertisement position The advertisement needs to be positioned properly for at least a year so that the promotions of the product become successful. In radio, the advertisement is positioned for five months and it will get renewed automatically each week. This is done because the message should reach to the customers and almost every day ten new customers listen to radio. In television, the advertisement is positioned for a year and it is also auto-renewed each week. The viewers of television are the maximum number of people and for that, it is the best option for the company to promote their products (Tseng et al., 2014). The advertisement will be position in the radio for weeks up to five month and it will also be positioned in the television for weeks up to a year. The advertisement is on even numbered page of weekly and monthly magazine and in the third numbered page of the newspapers for almost a month. Advertisement Campaign Cost budget The cost associated with the advertisement are the media cost, setup cost, setup process cost and continuation of the advertisement cost (Leymann et al., 2014). All these costs are needed for the advertisement campaign of the products. The budget for the advertisement campaign is set up as per the requirement of the company. Cost Associate with advertisement campaign is: Setup cost Media cost Continuation cost Setup process cost Budget for the advertisement Particulars Amount ($) Setup cost 1 million Media cost 105,000/30 sec ad Continuation cost 60/hours Setup process cost 60,000 Total Budget 11,650,60 Importance of negotiation with media vehicles Negotiation is done with the media vehicles to maintain the budget of the company and also the quality of the products. This is also done to get the seasonal discount from the media and to select the perfect media channel in the budget for the advertisement of the product (Hollier et al., 2016). Negotiation is done to maintain the budget of the company and also the advertisement of the products. It is done to get the seasonal discount on the media cost for the promotion of the products. To get the discount on the payment that is done by cash and to get extra support for the product from the media negotiation is conducted. It is also done to select the appropriate media channel for the products at reasonable prices. Factors of negotiation with media vehicles The factors for negotiation with the media vehicles are as followed The budget of the company should not exceed (Chen et al., 2015) The advertisement quality should not get hampered The advertisement should reach perfectly to the audience The continuity of the advertisement should be as per the plan was conducted The advertisement should cover the entire area and it should be of flexible nature Information provided to media people To the media people, the information about the advertisement needs to be provided because this will help them to plan the advertisement of the product (Ruarte et al., 2013). This will also help them to create innovative ideas for the products. The information that is provided to the media people are: Product definition and market analysis Demographic segmentation of the area for the products of the company Creating new innovative idea for the promotion of the products Creating new strategy for the advertisement campaign Sending the advertisement message to the customers at the right time and place Legal and ethical consideration for establishing media contract The legal and the ethical consideration for establishing the media contract are as followed Ethical consideration Privacy Trust Loyalty Serving public interest Liability Legal consideration Agreement Condition Payment term Contacts Counter-offer Ways to monitor Advertisement campaign Monitoring the advertisement campaign is essential for the company because this will provide the company idea about the success of the advertisement (Nice et al., 2015). The results of the advertisement campaign should be accessed on the regular basis. The goal of the advertisement should be reviewed on a regular basis. Check the report of achievement of the advertisement campaign. Check the feedback of the customers on the regular basis from the advertisement campaign. Monitor the success of the work in the advertisement campaign. Things to monitor Advertisement campaign The things that need to be monitored in the advertisement campaign are as followed The company has to go after their target audience The company has to highlight their competitive advantages The images of the product need to establish properly in the market (Graber, and Dunaway, 2014) Investment on the advertisement for the huge sale of the products Advertisements have to be done at the right time in right place The budget of the company is not disturbed by the advertisement campaign Legal and ethical issue for monitoring campaign The legal and ethical issues of the company for monitoring the advertisement campaign are as followed The truth of the advertisement that is done by the company for their products (Kuznetsov, and Semyonov, 2013) The advertisement will also be view by the children Advertising the harmful products for the health of the customers The use of the advertisement tactics for the promotion of the products Nature of the word success Success means that the work of the advertisement campaign is successfully completed. The feedbacks are also good for the company and the total campaign was completed in the budget of the company (Jakobson, and Rueben, 2016). To get the feedbacks from the customers are excellent regarding the advertisement. The success means that the strategy and the plan work perfectly for the advertisement campaign. It also means that the media channel used was reach the message of the advertisement perfectly to all the people. Success of the advertisement campaign means that the position of the advertisement is set in the best place for the customers to view the product. References Carlson, M.A. and Pruett, D.C., Western Digital Technologies, Inc., 2014.Method for file based shingled data storage utilizing multiple media types. U.S. Patent 8,756,382. Chen, J., Cui, T., Deng, Z., You, S., Kumar, D., Guangyu, D.O.N.G., Kshetramade, S. and Schellenberger, J., Linkedin Corporation, 2015.Online advertisement forecasting using targeted messages. U.S. Patent Application 14/642,586. Farmer, C., Els, M., Postelnik, I., Hodges, P. and Carlson, K., MaxPoint Interactive, Inc., 2015.System and method for optimizing real-time bidding on online advertisement placements utilizing mixed probability methods. U.S. Patent 9,129,313. Furnham, A. and Goh, M.F., 2014. Effects of program?advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements.Journal of Applied Social Psychology,44(1), pp.60-70. Graber, D.A. and Dunaway, J., 2014.Mass media and American politics. Cq Press. Hollier, L.P., Pettigrew, S., Slevin, T., Strickland, M. and Minto, C., 2016. Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation.Journal of Public Health, p.fdw018. Jakobson, G. and Rueben, S., 2016.Online advertising associated with electronic mapping systems. U.S. Patent 9,449,333. Kuznetsov, V. and Semyonov, A., 2013. Evaluation of effectiveness of an advertisement campaign by use of Twitter.American Academic Scholarly Research Journal,5(5), p.155. Leymann, N., Raza, K., Boutros, S. and Martini, L., 2014. Label Advertisement Discipline for LDP Forwarding Equivalence Classes (FECs). Nice, N., Barash, U., Li, Y., Goldbach, M.J. and Gates III, W.H., Microsoft Technology Licensing, Llc, 2015.User centric real-time advertisement bidding. U.S. Patent 8,983,859. Ruarte, F., Narayan, R., Roslansky, R., Zamanian, K., Souzis, A., Job, E., Beresford, B., Yeh, H.S., Farmer, A., Nguyen-Trong, B.L. and Mazzoni, W., 2013.Multi-dimensional method for optimized delivery of targeted on-line brand advertisements. U.S. Patent 8,620,748. Shadel, W.G., Martino, S.C., Setodji, C. and Scharf, D., 2013. Exposure to pro-smoking media in college students: does type of media channel differentially contribute to smoking risk?.Annals of Behavioral Medicine,45(3), pp.387-392. Toebes, J., Lawler, B.P. and Chou, G.T., Cisco Technology, Inc., 2013.Advertisement campaign system using socially collaborative filtering. U.S. Patent 8,380,562. Tseng, C.H., Kuo, H.C. and Chen, J.M., 2014. Do Types of Virtual Community Matter for the Effects of online Advertisement and Electronic Words of Mouth?.Xing Xiao Ping Lun,11(1), p.28.